In this article, Airtm’s CEO Rubén Galindo introduces Airtm’s new brand.
After 3 years, I’m thrilled to share we are finally releasing an update to our brand identity. This includes new logo, colors, font, visuals for the web app (functionally the same), and new homepage website. You’ll see this new look anywhere we’re visibly public, like our website, web app, Facebook, Twitter, Instagram, etc.
We believe this brand update better matches who we’ve become since 2015, and our new homepage will better educate the many different services Airtm provides (save money, send money, free trapped money, trade crypto, with room for adding more). This is an amazing opportunity for Airtm to take another step forward evolving past an early stage scrappy startup, and into a more mature (yet still feisty) company over the coming years.
The core idea behind the new Airtm brand is ‘free your money’. We believe that people and businesses must have access to their money regardless of the country they are located in or the currency they use. We also believe in contributing to the freedom of people protecting their savings from devaluation.
Our new homepage brings these beliefs and our new branding to life.
But this rebrand is more than just a face-lift – we’re taking this opportunity to build on the strengths that have made us the one of the largest digital dollar exchanges in Latin America, and adjust our focus to acknowledge the individual services people use Airtm for.
I also can’t wait for what’s next: coming later this year, enhancements to make our platform even more powerful, merchant tools, mobile app, a debit card, and direct bank on/off-boarding to strengthen our connections to value networks to keep making your money more free.:)
Thank you for joining me on this journey, thrilled to evolve what we are all creating together
Rubén Galindo, CEO & Co-founder